EUROSPAR Marketing Manager

A vacancy has arisen for the role of EUROSPAR Marketing Manager in BWG Foods.

Reporting to the BWG Foods Chief Marketing and Communications Officer, the successful candidate will play a key role in the continued evolution of the EUROSPAR supermarket brand, aligned with an ambitious strategy and growth plan.

The role includes responsibility for:

Development of an innovative brand building and sales-generative marketing programme to drive the EUROSPAR brand, sales and business.
Ongoing development, implementation and measurement of an innovative digital and social media plan, ensuring EUROSPAR is differentiated from its competitors.
The EUROSPAR Marketing Manager will also drive the ongoing development of the EUROSPAR Rewards Programme.
CSR and Sponsorship are an important part of the EUROSPAR brand programme, aligned with the community credentials of EUROSPAR and our Retailers. We are extremely proud of the contribution made through the various brand programmes.
Strong customer relationships with our EUROSPAR group independent Retailers and cross-functional work with the EUROSPAR Sales team and wider BWG team (Trading/Promotions, Category and Innovation Team, Rewards, Communications, ESG, Technology) are critical to the success of the role.
Leading and the developing the EUROSPAR marketing team, the EUROSPAR Marketing Manager role presents an exciting opportunity to be part of a dynamic brand and team, with a focus on driving future growth.

Experience and Education:

Strong track record in development and implementation of a national and local marketing programme to help achieve the overall commercial objectives.
Experience in developing, implementing and measurement of innovative Digital and Social Media Strategy.
Sponsorship and CSR Programme experience.
Promotional marketing development and execution, preferably in supermarket retailing.
Experience of working with Loyalty / Rewards programmes in retail.
Strong Budget Management experience.
Strong presentation skills, with an ability to prepare and deliver professional written and visual output.
Experience of Managing a Team and working with cross functional resource services.
Experience of working with e-commerce and q-commerce is beneficial.
AI experience in marketing is beneficial.
Ideally educated to third level standard.

EUROSPAR Marketing Manager

Job Description