Job Title: Global Senior Brand Manager Content

Reporting to: Head of Brand Content and Global Comms planning

Location: Head Office, Simmonscourt, Ballsbridge, Dublin 4

Work type: Hybrid, 2 days in the office, 3 days where you work best

Contract type: 1 year Fixed Term Contract

Location: Ballsbridge, Dublin 4

Irish Distillers, a Pernod Ricard company, is a producer of some of the world’s most well-known and successful Irish whiskeys including Jameson, Redbreast, Midleton Very Rare, The Spot Range, Powers and Method & Madness. Irish Distillers is part of Pernod Ricard’s Gold Brand Unit – Aged Spirits and Champagne, a division which brings together an exceptional and prestigious portfolio of whisk(e)y, cognac and champagne brands.

Led by Jameson, our Irish whiskeys are driving the success of the category globally. Jameson, crafted for smoothness at the Midleton Distillery, is the world’s bestselling Irish whiskey, a top 3 international whiskey brand and a top 10 international spirits brand. Our Midleton Distillery whiskeys are exported to 130+ markets around the world.

About the role

A role has opened on the Brand Comms, Content and Partnerships team at Irish Distillers Pernod Ricard for a Senior Brand Manager – Earned Content (1 year Fixed Term Maternity Leave) to drive our earned content strategy for Jameson, the world’s leading Irish whiskey. As a member of the Jameson International Marketing Team reporting to the Head of Brand Content and Comms Planning you will accelerate the Jameson Content Marketing Strategy to engage our target consumers. You will be responsible for delivering & integrating best in class social content initiatives for our channels and markets.

What's involved?

Responsible for all content creation that is Earned- from Partnerships (such as Kid Super etc), Influencers, Content Creators (Lifestyle and Drinks) to BA content and UGC.
Continue to rollout our global creative content strategy across all Earned Content taking consumer insights, full digital ecosystem (social platforms, website, CRM and Search), brand world principles and business priorities into consideration.
Develop outstanding creative content working in close collaboration with the CCMs in market to develop content to unlock growth and maximise the brand and business opportunities.
Feed into monthly Digital Content Drops to markets….ensuring all of our markets are clear in what is being developed at a global level and monitoring adoption levels of same.
Drive distinctive brand asset considerations and manage the consistent application of these ensuring that creatively and tonally we are presenting Jameson in a consistent and coherent manner and ensuring Brand World guidelines are being respected.
Manage core agency relationships (status, budgets, scope of work, evaluation) against own projects.
Lead evaluations to build on success and increased consumer engagement/market participation. Always ensuring strong adherence to working/non working ratios across projects.
Champion the Content Strategy internally bringing fresh insight, guardrails/processes, results to the wider IMT at such forums such as Bond and Connect etc and ensure inspirational IBP toolkits are created in line with HQ timings and requirements
Look at opportunities to TLO (test/learn/optimise) more social & content innovation e.g. push further opportunities with content creators, new formats, channels etc.
Engage with HQ on various social/digital initiatives.
Support the implementation & roll-out of our always on global content across all channels, our community management strategy and crisis monitoring & escalation when required.
Support and upskill the Content Assistant with delivering our always on drinks strategy, community management & any reactive ideas.

What we're looking for

Proven Marketing experience 5-7 years with a strong comms/content experience, creating and leading best in class content across various platforms ideally at Senior Brand Manager level.
An individual with a proven track record of navigating culture, moving beyond simply following trends to actively pushing the dial on global conversations and talent partnerships.
Experience with innovative content approaches and a passion to push boundaries creatively while still being true to the fundamentals of the brand.
Sound strategic judgement and analytical rigour, with the ability to translate strategy and insights into action.
Demonstrate strong creative judgement and flair, showing an ability to identify contemporary cultural aesthetics and an innate ability to adapt those visual languages to the digital ecosystem while always remaining true to Jameson’s creative principles.
Solid grounding in marketing with particular skills required in strategy, content / advertising development, agency management and digital.
Strong project management experience leading projects end to end and dealing with multiple stakeholders.
Comfortable working within a fast-paced environment with an ability to work collaboratively across teams globally.
Understanding of content platforms and how these are evolving is critical.
Strong track record in managing budgets.

What we offer

We understand our people are our special ingredient. We treat our employees with respect and offer an environment that is engaging, supportive and collaborative. We understand that employees require different supports at different stages of their working lives and our benefits, perks and programmes look to support your employee journey. We want to make you feel recognised and valued for your contribution to our shared success. Some of offerings include;

Hybrid working; A blended working arrangement of up to 3 days a week working from where you work best
Profit share; - An annual profit share scheme to reward your contribution to the company’s success.
Allowance; an annual allowance to spend on our portfolio of products and merchandise, for you to enjoy responsibly.
People Development: We enable continuous development for our people at every stage of their careers through our people development, online learning, and leadership training programmes.
Family leave: fully paid maternity, parent and paternity leave, allowing you spend precious time with your new family member
Parental Support: Our ‘Reconnect’ programme includes access to a workplace parenting coach, a phased return to work and a supportive environment for new parents
Health & Wellbeing; Our Wellbeing Programme “THRIVE” supports employees across the three main pillars: Life, Body and Mind
Charity Days: up to 2 days paid leave every year to volunteer at a charity of their choice

At Irish Distillers, we know that great spirits are crafted by blending unique ingredients, and we believe the same is true for people. We actively welcome individuals from all walks of life, and warmly welcome those with diverse religious backgrounds, ethnicities , members of the Irish Travelling community, genders, abilities, and identities. It’s the mix of our experiences, voices, and cultures that gives us our true character.”

Our recruiting team are more than happy to provide reasonable adjustments during our application and interview process, in order for you to participate fully in our recruitment experience. For assistance, please contact us at IDPR-accommodations@pernod-ricard.com

Learn more about working with Irish Distillers www.irishdistillers.ie/careers

IND1

Job Posting End Date:

2026-04-30

2026-05-15

Global Senior Brand Manager - Earned Content

Benefits

Job Description