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Do you have an interest in Irish Food, Drink and Horticulture?

Are you looking to make a difference in what you do and have the relevant experience?

Do you enjoy taking responsibility and like working in a small team?

Then you've come to the right place.

Marketing Events & Brand Activation Project Manager

Dublin

Reports To: Events & Planning Manager

Grade: 5

The salary scale for this role is €53,036 - €72,765

New Entrants to the Public Sector commence on the first point of the Scale

Purpose

Bord Bia has a vision that customers around the globe recognise that Irish food and drink is world-class; that it is high quality, distinctive, and made by a diverse range of creative producers from a unique and fortuitous island location.

Our purpose is to bring Ireland’s outstanding food, drink and horticulture to the world, thus enabling growth and sustainability of producers.

In this role, you will guide & manage the design, development, execution and marketing integration of events for our brands’ impact with our target audiences nationally and internationally in line with the vision, mission and strategic objectives of Bord Bia.

What you’ll do

Guide and manage the delivery of Bord Bia’s marketing events and brand activations, which involves the management of EU trade show activations.
Continuously monitor and evaluate participation at worldwide trade shows and trade missions, contribute to team analysis of individual projects and of the programme overall.
Manage project budgets for marketing events and brand activation projects, including continuously (weekly) reconciling spend against allocated budget.
Deliver efficient and effective execution of events and marketing projects in line with brand guidelines, including partnering with suppliers to deliver projects; and managing the expectations of internal and external stakeholders.
Develop and manage key relationships both internally and externally, with clients, suppliers and contractors.
Plan and manage the tender pipeline for design, construction and delivery of events.
Monitor and maintain the integrity of Bord Bia’s brand hierarchy and architecture at trade fairs and marketing events.
Leverage event analysis, trends and innovations in the industry to develop and execute novel and relevant features for our marketing events.
Proactively drive collaboration across Events, GBD, Sectors and Marketing teams, as well as external stakeholders.
Manage the performance of the International Graduate and Intern by determining and delegating priorities, through regular, formal PDP and PGP conversations and informal feedback and coaching.
Adhere to the One Bord Bia Operating Model.

About You

Essential Knowledge, Skills & Capabilities

Knowledge:

Irish Food, Drink and Horticulture Industry
Understanding of the integrated performance of marketing events for activating brands working across various teams
Event management

Skills & Capabilities:

Digital first mindset and comfortable with an agile culture focused on continuous improvement
Designing, developing and executing high quality events national and internationally
Management to realise impact & value
Strong project management skills to manage projects, teams and external suppliers
Proven track record of executing events
Ability to anticipate associated risk
Management of suppliers
Problem solving skills
Ability to collaborate across internal and external teams.

Desirable Knowledge, Skills & Capabilities

Knowledge:

Tendering

Skills & Capabilities:

Familiarity in working with a broad range of suppliers.

Closing Date/Time: Tuesday, 31st March 2026 @ 5:00pm (GMT/UTC)

Learn more about working at Bord Bia. Click here!

Bord Bía is an Equal Opportunities Employer: Bord Bía is an Equal Opportunities Employer: We want to see a society where everyone is equal. We know our foundation must be an equitable workplace that recognises the dignity and worth of everyone and gives all our employees the freedom and opportunity to fulfil their potential: we want for you to be able to bring your whole self to work, so you can be the best you can be and live your purpose whilst developing your career with us. Our talented and diverse workforce also reflects the diversity of our clients, customers and markets by utilising their range of skills, knowledge and experience. Harnessing the wide range of perspectives this diversity brings, promotes innovation and helps make us more creative and competitive.

Bord Bia is committed to ensuring that all recruitment candidates have complete and equitable access as can reasonably be provided. If you require any support or accommodation as part of the recruitment process, please contact us directly at humanresources@bordbia.ie

Marketing Events and Brand Activation Project Manager

Job Description