Associate Director - Advisory Marketing

This role will lead marketing for Advisory, partnering with senior leaders to turn business priorities into focused go-to-market activity. You shape how Advisory is positioned in the market across campaigns, thought leadership, pursuits and client engagement.

This is a senior service line marketing role. It requires commercial judgement, strong stakeholder influence and the ability to connect Advisory growth priorities to clear marketing plans that support pipeline, revenue and market profile.

You work with the Regional Marketing Leader, Service Line Leaders, Market Activation Lead and wider marketing team to ensure Advisory activity is planned, prioritised and delivered with clear business intent.

Key Responsibilities

Act as the primary marketing partner for Advisory leadership.
Build trusted relationships with Advisory partners and senior leaders, with regular engagement on priorities, pipeline, sector activity and growth opportunities.
Translate Advisory business priorities into marketing briefs, campaign plans and activation requirements.
Lead go-to-market planning for Advisory, aligning campaigns, sector priorities, pursuits and client engagement activity to revenue opportunities.
Own Advisory marketing execution within the agreed marketing plan, including sector-specific activity where there is active pipeline or clear market opportunity.
Translate campaign plans into Advisory-specific content, thought leadership, credentials, case studies and proof of delivery.
Support localisation of global EPIC campaigns, including AI, M&A, Modernisation and Cyber/Risk, with market-specific insight and proof.
Deliver rapid response activity where triggered by deal activity, market disruption, regulatory change or active pursuits.
Deliver campaign-linked sales enablement materials, including credentials decks, playbooks, case studies and capability presentations.
Work with pursuit teams on tailored support for priority opportunities.
Advise Advisory leadership on market positioning, competitive differentiation, sector opportunities and campaign investment priorities.
Identify opportunities to strengthen Advisory’s market profile through thought leadership, external positioning, flagship events and strategic partnerships.
Partner with senior business leaders on priority pursuits, major accounts and strategic growth initiatives.
Work with the Market Activation Lead to ensure Advisory activity is executed consistently across events, content, digital, social, paid media and direct client engagement.
Track campaign delivery progress and performance. Report into the monthly reporting framework.

Experience

Bachelor’s degree required. Postgraduate qualification in marketing or business preferred.
10+ years in B2B marketing with direct experience marketing advisory or management consulting services.
Experience in professional services, financial services, consulting or a similarly complex regulated sector.
Significant experience working with senior partner and director-level stakeholders, including accountability for partner-facing campaign, business development and pipeline discussions.
Strong commercial acumen, with experience aligning marketing activity to pipeline growth, strategic accounts and revenue priorities.
Proven ability to translate business priorities into marketing activity that supports business growth.
Experience leading integrated go-to-market programmes across campaigns, thought leadership, pursuits and client engagement activity.
Strong writing, briefing and messaging skills, with the ability to turn complex service line priorities into clear market-facing activity.
Familiarity with marketing technology including CRM and automation platforms.
Ability to work across multiple markets and adapt activity to local business needs.
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We are Grant Thornton

Grant Thornton Ireland is rapidly approaching 3,000 people, in 9 offices across Ireland, Isle of Man, Gibraltar and Bermuda. With a presence in over 149 countries around the world and a global network of 73,000 people, we bring our clients the local knowledge, national expertise and global presence to help them succeed – wherever they’re located.

At GT, we work as trusted advisors, bringing local knowledge and national expertise, with a global presence, to help businesses succeed – wherever they are located. We make business more personal by investing in building relationships and empowering our clients to make the right decisions for their organisation now and for the future. Whether that is working with the public sector to build thriving communities, with regulators and financial institutions to build trust, or with a diverse range of businesses to help them achieve their goals, Grant Thornton Ireland work hard to support clients to act on the issues that matter.

At GT Ireland we don’t just predict your future, we build it.

A Career at GT

Looking for a more fulfilling role in professional services? One where fresh thinking, collaboration and diversity are valued? At Grant Thornton we do things differently.

What does this mean for you?

A career in a more inclusive working environment, a more collaborative work culture, a more supported, flexible working role, more possibilities to grow and more opportunities to help shape the future for your clients. We respect and value your experience. And we want you to bring your authentic self to work and be at your best. It is how it should be.

Grow with us

At Grant Thornton, we care about our people and work hard to make you feel valued. If you are looking to deepen and develop your skills, knowledge, and experience throughout your career, then that is what you will get, and more.

Our Benefits

Please follow this link for information on our generous benefits package.

Equity, diversity and inclusion
At Grant Thornton, we provide equitable opportunities for all our colleagues. We are a responsible, sustainable business where equity, diversity and inclusion (ED&I) is at the forefront of our workplace culture agenda, and today, we continue to build and develop on our existing ED&I structure and strategy to meet our workplace culture needs. People are at the heart of our business and teams built with varied individuals present diverse viewpoints, which need to be heard and valued.

We are all at our best when we are able to be ourselves and we view integrity and authenticity as integral values to bring to our day-to-day work-life at the firm. We are excited to see the personality and perspectives you will bring to our team because we know we will all benefit from them. Diversity of thought, background and experience enables better decision-making, improves the quality of our delivery, and helps us to meet the needs of our clients. Our firm is built on people and their ideas, so we want to hear all the new perspectives and fresh thinking you have to offer. You form the bedrock of our firm’s best-practice principles and we will champion you as leaders from day one.

Reward and benefits
Our reward and benefits are designed to create an environment where our people can flourish. We are committed to building a culture where our people have access to the necessary benefits to help promote a healthy lifestyle and thrive.

Recognition
We want to create a culture of recognition and celebrating success, by saying thank you to people who surpass our expectations and recognising the right values and behaviours. Our Shout Out recognition scheme is our way of highlighting and promoting achievements. Whether you simply want to say thank you, celebrate a special occasion or give an award for doing something exceptional, you can do all of this and more through the scheme.

Associate Director - Advisory Marketing

Benefits

Job Description