About the role

This newly designed role will be pivotal to PLI’s successful adoption of the Braze platform and mark a shift in how The National Lottery engages with its customers.

The CRM Technical Specialist will act as the platform’s technical lead to ensure that:

Data is structured, reliable and actionable
Campaigns & canvases are designed optimally and compliantly
The platform is monitored for performance & reliability

You will collaborate across BI, Digital Product & external partners and act as the strategic enabler for Braze

This is a hybrid position based in our office Monday, Tuesday, Wednesday each week.

What you will do

Design, build, and optimise complex multi-channel campaigns and customer journeys using real-time triggers
Develop and enhance customer segmentation to enable more targeted, personalised communications
Own and evolve the Braze technical roadmap in collaboration with BI and Digital teams
Lead integrations, data pipelines, and SDK optimisation to ensure scalable and compliant platform usage
Configure data layers, tagging, and analytics tracking across web and mobile platforms
Support A/B testing, QA processes, and performance troubleshooting, including vendor escalations
Create and implement testing frameworks for campaigns, events, and customer data attributes
Monitor platform health and build dashboards to track performance and reliability
Contribute to backend architecture discussions and long-term CRM technical strategy

What we are looking for
Technical expertise:

Braze Certified Marketer or Braze Certified Practitioner (preferred).
Experience in CRM, marketing technology, data engineering, or software development
Deep functional and technical expertise in Braze, including Canvas, APIs, SDKs, Liquid templating, dynamic personalization, and multi‑channel messaging.
Advanced experience with REST/SOAP APIs, JSON, OAuth, middleware, and microservices.
Knowledge of data engineering practices: SQL, event streams, warehousing (databricks).

Experience & Qualifications

Bachelor’s or Master’s degree in Computer Science, IT, Engineering, or equivalent.
3+ years in Martech / CRM
Braze Technical Accreditations preferred.

Skills & Competencies

Strong analytical and problem‑solving mindset, able to troubleshoot complex technical challenges.
Organised, detail‑oriented, and focused on process excellence and quality delivery.
Effective communicator with stakeholder management experience.
Experience in scripting for automation.

Why you will love working here

Work-life balance: Hybrid working model for applicable roles, Full range of leave entitlements, Career Breaks and Secondments
Physical Wellbeing: Discounted gym membership, Eyesite tests, Flu Vaccinations, Paid sick benefit, wellbeing initiatives
Financial Wellbeing: Competitive salary, Defined contribution pension, Income protection 1:1 financial advice.
Learning & Development: We promote a culture where you can continuously develop on a personal and professional basis. These include access to 24/7 resources such as: In-House Training Programme, Go1 Learning Content, Irish Management Institute, The Executive Institute

Visit our careers page to learn more about our benefits and working at The National Lottery

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CRM Technical Specialist

Benefits

Job Description