Job Title: Product Analyst

Department: Product

Reporting to: Director of Product

Location: Hybrid / HQ / Remote

Role Purpose and Key Responsibilities:

Role Purpose:

We are looking for a Product Analyst to turn product data into clear insights and opportunities, helping our teams build better products and drive measurable commercial impact

The right person will be:

Curious and proactive — finds opportunities and spots trends rather than just answers questions
Comfortable challenging PM thinking with data
Strong communicator — can simplify complex analysis and deliver to the Product team along with stakeholders
Outcome-focused — cares about impact, not just reporting
Data driven to lead product decisions across Sports, Gaming and Core journeys
Provide clear visibility on product performance, customer behaviour and opportunity areas
Enable Product Managers to move from opinion-led → evidence-led prioritisation

Key Responsibilities:

Product Performance & Insight

Own product performance tracking across key journeys (e.g. acquisition, onboarding, early player lifecycle funnel analysis, betting, retention and payments)
Analyse feature adoption, engagement and commercial impact post-release
Identify friction points, drop-offs and optimisation opportunities
Be curious, look for hidden trends and opportunities that the PMs should be aware of and capitalise on
Work with the research team to build out customer insight with real data and validation

Commercial & Customer Analysis

Build and maintain funnel analysis (e.g. registration → deposit → bet → repeat)
Segment users (new vs returning, high value, behavioural cohorts)
Quantify revenue or relevant KPI impact of product changes

Experimentation & Optimisation

Support A/B testing and experimentation design
Measure impact of tests and feature releases
Partner with PMs to prioritise high-impact opportunities

Data Visualisation & Reporting

Build dashboards for PMs and leadership (self-serve where possible)
Create weekly/monthly insight packs per domain
Translate data into clear, actionable recommendations

Product Team Partnership

Work directly with PMs, Designers and Tech Leads
Shape hypotheses and define success metrics pre-build
Embed into product squads where needed

Key Outputs (What Success Looks Like)

Clear visibility of product performance by domain
Regular identification of measurable optimisation opportunities
Evidence-based prioritisation across roadmaps
Increased feature adoption, conversion and retention
Stronger post-release accountability

Specialist Skills and Experience Required

Strong SQL (or equivalent) and data manipulation skills
Experience with product analytics tools
Experience building dashboards (e.g. Tableau, Looker, Power BI)
Strong commercial mindset — understands revenue drivers, not just metrics
Ability to translate data into clear product recommendations
Experience working closely with Product teams
A domain expert would be preferred with experience in the Betting and Gaming industry and an excellent understanding of its customers
Comfortable operating in a hands-on delivery role, managing both strategy and execution
Excellent stakeholder management and communication skills
Experience working within Agile development environments

Product Analyst

Job Description