Head of Beverages, Confectionary & Snacks

REPORTS TO: Commercial Director

DIRECT REPORTS: 2

ABOUT RICHMOND

At Richmond, we don’t just build brands—we ignite them. As Ireland’s leading trend-spotting premium brand builder, we’ve been shaping the future since 1992. Our mantra is simple: Where Great People Meet Great Brands. We don’t just hire employees; we bring on bold, agile, and energetic innovators who thrive on shaking up the status quo. We're not just about distributing products—we’re about disrupting the market, challenging the norms, and launching game-changing ideas and products that leave a lasting impact.

JOB DESCRIPTION

We are looking for a highly competent Head of Department to lead the Beverages, Confectionary & Snacks Team and develop, implement, and manage a clear and visionary strategy for the portfolio.

KEY RESPONSIBILITIES

Leadership & Team Development

· Lead, coach, and develop the Beverages, Confectionary & Snacks (BC&S) brand team to foster a high-performance culture.

· Act as the primary liaison for country managers and brand principals, building strong, collaborative relationships across all levels.

Marketing & Commercial Strategy

· Develop and execute a clear, visionary strategy for the BC&S portfolio aligned with Richmond’s growth ambitions.

· Localise and implement global brand strategies effectively across the Irish and Northern Irish markets.

· Own the commercial performance of the BC&S brands, driving profitable growth through data-led decision-making and budget planning in collaboration with Finance and Commercial teams.

Sales & Trade Execution

· Partner with Field Sales and Commercial teams to deliver exceptional in-trade execution at both head office and field level.

· Evaluate and optimise Off-Trade Joint Business Plans (JBPs), ensuring efficiency and course-correcting where necessary.

Performance Monitoring & Insights

· Track and report on all key performance indicators including distribution, rate-of-sale, budget adherence, SKU and channel performance, and brand equity metrics.

· Identify risks and opportunities through robust analysis and market insight.

Innovation & Brand Growth

· Drive the New Product Development (NPD) agenda using grounded consumer insights to identify growth opportunities.

· Collaborate with the Leadership Team to evaluate and onboard new BC&S brands, managing the pitch process and integration into the Richmond portfolio.

KNOWLEDGE, SKILLS AND EXPERIENCE

· Strong people management and leadership experience is essential.

· Commercially astute with relevant analytical skills and experience in budget management.

· A strong communicator with a proven ability at stakeholder management and the ability to foster close working relationships.

· A strategic thinker, good at analysis and problem-solving with strong planning and organisation skills.

· A creative thinker with the ability to innovate and 'think outside the box'.

· A resilient self-starter with a result driven, entrepreneurial streak.

· Passionate about consumer trends and building brands in the Irish marketplace.

· An understanding of the FMCG industry.

Head of Beverages, Confectionary & Snacks

Job Description