About Us

At VetPlus, we believe that every pet deserves the best possible care. That’s why, for over 30 years, we have been dedicated to developing high-quality veterinary nutraceuticals that support pet health and wellbeing. As part of the Tangerine Group, we are The Global Leader in veterinary nutraceuticals, delivering innovative solutions to vets in over 50 countries worldwide. Our success is built on strong relationships, exceptional service, and an ongoing commitment to excellence.

As we continue to grow, we are looking for a driven and inspiring Regional Sales Manager (RSM) to lead our Ireland sales team and help shape the future of VetPlus in the region.

The Role

As Regional Sales Manager – Ireland, you will play a pivotal leadership role within VetPlus, responsible for delivering (and exceeding) the annual sales plan while motivating and developing a high‑performing team of Area Sales Managers (ASMs) and a Field Technical Advisor (FTA).

You will analyse market conditions, adjust field focus accordingly, build trusted relationships with decision-makers and key accounts, and ensure our sales philosophy is delivered consistently across Ireland. You will also be a key contributor to the VetPlus Management Team, working closely with the European Subsidiaries Manager.

This is a home-based, field-focused role (approximately 70% travel across Ireland) with regular visits to our Head Office.

What You’ll Be Doing

Sales Leadership & Strategy

Write, agree and deliver the annual Ireland sales plan.
Build strong relationships with decision makers, universities, key influencers and KOLs.
Increase market awareness of VetPlus products, services, and strategic focus.

Team Development & Performance

Recruit, coach and mentor ASMs and the Field Technical Advisor.
Prepare Job Descriptions and SOPs for field roles.
Support the team to deliver the VetPlus sales philosophy.
Conduct bi‑annual appraisals and review incentive structures.
Chair quarterly National Sales Meetings.

Key Account Management

Manage and grow Partnership Programme accounts.
Approve quarterly rebate values and oversee planning/review meetings.
Build strong personal relationships with the top 25 accounts.

Field Operations

Produce a 2‑month forward-planning calendar.
Execute quarterly marketing campaigns.
Ensure ASMs maintain 2‑week planning schedules.
Review all field visit reports and ensure efficient call planning and focus.

Data, Insights & Reporting

Analyse CRM sales data and market intelligence.
Review ASM and market activity to identify white‑spot opportunities.
Submit monthly summaries to the European Subsidiaries Manager.
Ensure daily sales reporting discipline within the team.

Events & Representation

Help manage and attend key congresses and shows.
Represent VetPlus with professionalism and technical understanding.

Cultural Contribution

Actively participate in the VetPlus Management Team.
Share best practice with colleagues across VetPlus and Tangerine Group.

About You

Knowledge & Experience

Proven sales leadership experience (minimum 5 years), ideally in super‑premium pharmaceutical or nutritional products.
Strong understanding of concept selling and Key Account Management.
Familiarity with “super premium” positioning and VetPlus policies/procedures.

Skills & Attributes

Customer-driven with excellent interpersonal and communication skills.
Creative and flexible problem-solver.
Strong IT literacy (especially PowerPoint & Excel).
Motivational leader with the ability to build and inspire high‑performing teams.
High levels of integrity, professionalism and personal accountability.

Personal Qualities

Strong work ethic, attention to detail and urgency.
Flexible, reliable and committed to continuous improvement.
Able to travel extensively across Ireland and occasionally overseas.

Why Join VetPlus?

At VetPlus, you’ll be part of a supportive, ambitious and people‑focused organisation that values hard work, professionalism and loyalty. We are committed to developing our teams and nurturing future leaders across the business.

If you’re driven, strategic and passionate about leading high‑performing teams to deliver exceptional results, we’d love to hear from you.

Regional Sales Manager- Dublin

Job Description