Role Purpose.

Reporting to the Head of E-Commerce, the Performance Marketing Executive will lead the execution and optimisation of our paid media strategy, with a primary focus on Meta. This role combines strategic thinking, hands-on campaign management, performance analysis, and cross-functional collaboration to drive profitable growth across key acquisition channels including Meta, TikTok, and Google.

This is a commercially focused role responsible for scaling revenue efficiently while maintaining strong return on ad spend and customer acquisition cost targets.

Key Responsibilities

Paid Media Strategy & Planning

· Own the day-to-day management, execution and optimisation of paid media strategy, with primary focus on Meta.

· Support full-funnel campaign planning across Meta, TikTok, and Google.

· Build and manage detailed media plans aligned to budget, trading calendar, launches, and campaign moments.

· Collaborate with Social and Product Marketing teams to align creative strategy with performance objectives.

· Identify scaling opportunities across audiences, creative angles, and channel mix.

· Continuously test and optimise audiences, creative, placements, and bidding strategies.

· Closely monitor performance daily and take swift and proactive action to protect ROAS and revenue targets.

Creative & Performance Integration

· Deliver weekly performance reports with clear insights and actions and performance-driven creative feedback to the Social and Content teams.

· Analyse creative performance data and provide insights to optimise future asset development.

· Partner closely with the Senior Social Content Executive to identify high-performing organic content for paid amplification.

· Ensure all creative output aligns with platform best practices and performance goals.

· Track, analyse and report on key KPIs including ROAS, CAC, MER, AOV, CVR, and revenue contribution.

· Contribute to forecasting and target setting across channels.

Growth & Experimentation

· Identify new growth opportunities within paid media channels identifying Identify risks and opportunities within performance trends.

· Stay up to date with platform updates and best practice changes.

· Support expansion into new markets where required.

Skills & Experience

· 2–4+ years’ experience in performance marketing, within a fast-paced e-commerce or DTC environment, ideally in fashion or apparel.

· Proven, hands-on expertise managing and scaling Meta Ads campaigns (essential).

· Strong knowledge and experience across TikTok and Google Ads.

· Demonstrated experience of managing and optimising six-figure monthly budgets.

· Confident analysing data identifying trends and turning insights into action

· Highly organised with ability to manage multiple campaigns simultaneously

· Proactive, accountable, and results-driven

Location

Dublin, Leinster (Hybrid)

Department

E-Commerce

Employment Type

Full-Time

Minimum Experience

Mid-level

Performance Marketing Executive

Job Description