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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About the Team

As part of the Media Operations, Technology & Intelligence (MOTI) team at Salesforce, you will play a senior, hands-on role in operating and optimizing the lead generation and campaign activation platform that supports paid media execution globally.

This role sits between execution and capability development. You will handle more complex activation scenarios, act as an escalation point for quality and delivery issues, and contribute to improving processes and standards as the team continues to bring lead generation activation fully in-house.

At Salesforce, we believe in harnessing the power of technology to drive business success. This role is suited to someone with strong experience in campaign activation and lead operations who enjoys solving complex problems, improving how work gets done, and supporting others to deliver consistently at scale.

Key Responsibilities

Lead Platform Operations & Quality Ownership

Ensure day-to-day operational stability of the lead management platform across active campaigns.
Act as an escalation point for complex platform, routing, or lead quality issues that cannot be resolved by Analysts.
Monitor integrations with internal systems (e.g. MARS, Datorama) and external partners, identifying and escalating systemic issues.
Support the transition of lead generation activation from external partners to internal ownership.

Campaign Management & Advanced Activation

Build and manage complex or high-impact campaigns within the lead management platform.
Conduct advanced QA and validation for campaign builds, forms, and lead flows, particularly for new or evolving use cases.
Monitor campaign delivery and lead quality trends, identifying and flagging recurring issues or performance risks.
Support updates to lead goals, publisher budgets, and campaign configurations in partnership with the Manager.

Process Improvement & Standards Support

Contribute to the refinement of execution standards, workflows, and QA guidelines based on operational experience.
Identify opportunities to improve efficiency, reduce errors, or automate repetitive activation tasks.
Provide input and recommendations to support roadmap development, grounded in execution insights and recurring patterns.
Ensure documentation, runbooks, and enablement materials accurately reflect current best practices.

Stakeholder & Lead Operations Partnership

Own and execute publisher certification processes, providing guidance and oversight to Analysts as needed.
Share operational insights and updates on lead quality, campaign performance, and delivery risks with relevant stakeholders.
Partner closely with Lead Operations to review routing logic, lead quality feedback, and downstream impacts.
Support publisher certification, issue triage, and troubleshooting where deeper platform expertise is required.

Skills & Attributes

People & Ways of Working

Comfortable operating independently on complex tasks while supporting and guiding less experienced team members.
Able to work effectively in a fast-paced, changing environment and manage ambiguity when requirements are not fully defined.
Clear communicator who can explain issues, risks, and recommend next steps to both technical and non-technical partners.
Balances hands-on execution with a mindset of continuous improvement.

Analytical & Problem-Solving Skills

Strong ability to diagnose issues across campaign execution, lead quality, and platform behavior.
Comfortable working with data to validate issues, identify patterns, and support recommendations.
Structured approach to problem-solving, with attention to detail and root-cause analysis.

Knowledge & Experience

Demonstrated experience in ad operations, campaign activation, or lead management within a paid media environment.
Strong understanding of campaign trafficking, QA processes, and lead delivery workflows.
Experience working with CRM systems and lead management platforms.
General understanding of marketing technology ecosystems, including data flows, integrations, and APIs.
Experience collaborating with cross-functional partners such as Lead Operations, Sales Ops, Media teams, or agencies.
Test-and-learn mindset with a track record of improving processes, quality, or execution efficiency over time.

Why Join Us

Take on a senior, hands-on role supporting the execution of lead generation activation across paid media.
Play a key role in improving quality, consistency, and speed across paid media execution at scale.
Influence how execution standards and processes evolve as the team scales.
Be part of a team focused on ownership, accountability, and operational excellence

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

Lead Gen Operations Senior Analyst

Job Description