At Glenveagh, we’re proud to build homes and support communities.

And we build strong teams that enable us to do that.

As the first construction company in Ireland to be accredited with the Gold Investors in Diversity mark, we create a workplace where everyone feels supported, and able to grow their career. We’re looking for people who want to play their part in delivering homes to individuals and families, and all while availing of great benefits and the opportunity for long term career development.

This role plays a critical part in driving demand for our homes, supporting our developments nationwide, and delivering a seamless, data-led customer experience from discovery through to purchase.

You will own Glenveagh’s digital marketing strategy and execution, working closely with brand, sales, customer care, IT, agencies and senior stakeholders to ensure our digital channels are effective, efficient and insight-driven.

Key responsibilities and duties:

Digital Strategy & Leadership

Own and deliver Glenveagh’s digital marketing strategy aligned to brand, sales and customer-experience objectives
Lead digital planning across paid, owned and earned channels
Act as the internal digital subject-matter expert, advising stakeholders on best practice and innovation

Performance & Acquisition

Manage performance marketing activity including PPC, paid social, display and retargeting
Optimise lead generation, cost per lead and conversion rates across developments
Work closely with sales teams to align digital demand with site-level sales priorities

Website & Customer Journey

Oversee Glenveagh’s website ecosystem and development-level microsites
Continuously improve the end-to-end digital customer journey, from first interaction to reservation
Collaborate with UX, IT and Customer Experience teams to enhance usability and engagement

Data, Analytics & Insight

Own digital reporting and dashboards (GA4, Looker Studio or similar)
Analyse customer behaviour and campaign performance to drive optimisation and insight-led decision making
Ensure robust tagging, tracking and data governance across all platforms

Content & Channel Management

Work with Brand and Content teams to deliver compelling, channel-appropriate digital content
Oversee SEO strategy and organic performance
Ensure all digital touchpoints are on-brand, compliant and customer-centric

Agency & Budget Management

Manage external digital agencies and technology partners
Own digital marketing budgets and ensure strong ROI and accountability
Brief, evaluate and optimise agency performance against clear KPIs

Collaboration & Governance

Work cross-functionally with Sales, Development, Customer Care, IT, Legal and Finance
Ensure compliance with GDPR, advertising standards and internal governance frameworks
Support wider digital transformation initiatives across the business

Significant experience in digital marketing, with at least 2 years in a senior or manager-level role

Strong experience in performance marketing (PPC, paid social, lead generation)
Deep understanding of GA4, digital analytics and reporting
Proven experience managing agencies and digital budgets
Strong stakeholder management and communication skills
Experience in property, development, construction or high-consideration consumer sectors
Experience working with CRM, marketing automation or customer portals
Knowledge of UX/CRO and customer-journey optimisation
Experience operating in regulated or PLC environments

Competitive salary in one of Ireland’s fastest growing PLCs
Comprehensive health insurance for you and your dependents
Contributory pension scheme
An exciting Wellness Programme with events and activities running throughout the year
Access to our Digital Gym
Hybrid working environment
Paid volunteering days
Employee Assistance Programme
Performance related bonus
Regular compensation reviews
Long term illness cover
Peace of mind with life assurance
Save as you earn scheme
Paid maternity leave, as well as paternity leave for fathers
If you’re cycling, we’ve got you covered on the cycle- to- work scheme

Glenveagh is an equal opportunities employer and welcomes applications from suitably qualified candidates from all sections of the community. If you require reasonable accommodation in completing this application, interviewing, or otherwise participating in the recruitment process, please notify the Talent Acquisition team by contacting careers@glenveagh.ie.

#gpindeed #ij

Digital Marketing Manager

Benefits

Job Description