Overview

Are you interested in a career in Marketing in PepsiCo? Then now is the time to explore the opportunities of PepsiCo: join us as the next Sr Marketing Manager Doritos Europe.

Working with inspiring and experienced colleagues, you'll find that the atmosphere in our office in Vitoria is informal and engaging. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.

Your mission : Drive the growth of Doritos across Europe by strengthening marketing fundamentals, scaling innovation platforms like Dipping and Loaded, and leading the Formula 1 partnership. Collaborate across markets to deliver impactful campaigns, share best practices, and build a connected brand community.

Responsibilities

Your day to day with us:

• Accelerate the growth of Doritos in Europe by strengthening core marketing fundamentals to drive household penetration.
• Drive brand salience by building mental availability, ensuring Doritos is top-of-mind across markets.
• Build and scale Doritos Dipping and Doritos Loaded platforms, establishing them as sustainable growth engines for the brand across in-home and away-from-home occasions.
• Lead and unlock the full potential of the Formula 1 strategic partnership in Europe to deliver breakthrough consumer resonance and business results.
• Orchestrate lift-and-shift activations by connecting anchor market campaigns and global toolkits with non-anchor markets, ensuring visibility of best-fit work and enabling efficient implementation at scale.
• Foster a pan-European Doritos community by convening market brand leaders, sharing best practices, and solving common challenges collectively to accelerate brand growth across the region.

Qualifications

What will you need to succeed?

• Brand Builder & Growth Marketer – Proven track record of making brands loved and drive growth through marketing and communications strategies. Food experience is a plus.
• Innovation & Platform Scaling – Track record of developing and scaling brand platforms and initiatives across in-home and out-of-home occasions.
• Partnership & Stakeholder Leadership – Skilled at leading high-profile partnerships and influencing complex, multi-market organizations while constructively challenging the status quo.
• Consumer & Culture Insight – Deep understanding of European consumers and local cultures, translating insights into relevant and engaging marketing.
• European Market Expertise – Knowledge of key markets (France, Benelux, Spain, Poland) with ability to adapt strategies to local contexts.
• Passion for Food, Culture & Sports – Strong connection to consumer lifestyles and category culture to ensure marketing feels authentic and resonates.
• Decisive & Can-Do Attitude – Hands-on, decisive, and results-oriented; able to navigate complexity, deliver quickly, and inspire teams across markets.

Don’t worry if your experience isn’t a perfect match - if you’re excited about the role, we’d love to hear from you!

What makes us different?

Hybrid working model: combination of remote and collaborative office experience to enable innovation
Flexible work schedule
Variety of benefits to support your physical, emotional and financial wellbeing
Professional growth possibilities & learning opportunities
Volunteering opportunities to help external communities
Space to be you to promote our Diversity & Inclusion strategy

Being you at PepsiCo:

PepsiCo is an equal opportunity employer, we foster the inclusion of applicants across gender, age, ethnicity, nationality, sexual orientation, social background, religion or belief and disability.

Planet + People:

PepsiCo Positive (pep+) is how we’ll transform the way we create value by operating within planetary boundaries and inspiring positive change for the planet and people in the global food system.

Sr Marketing Manager Doritos Europe

Benefits

Job Description