About the role

Reporting to the Regional Sales Manager the Business Relationship Partner is responsible for the efficient and effective management and maintenance of their territory to maximise the sale of National Lottery products, both Scratch Cards and Draw Based Games. The role will focus on sales support; compliance & relationship managed under the guidance of the RSM. New business development will sit with the RSM and National Accounts team with agreed opportunity implemented through the BRP function. The role is on the road full‑time, with travel required five days per week.

What you will do

As a Business Relationship Partner, you will:

Drive Sales & Engagement
Build strong partnerships with retail agents, optimize in-store engagement, and implement tailored promotional strategies to maximize sales and meet KPIs.
Ensure Compliance
Manage retailer compliance, deliver annual certification and training, oversee mystery shopper campaigns, and enforce compliance policies and sanctions.
Support Retail Agents
Provide professional service and guidance on sales performance, stock management, responsible gaming, and operational excellence.
Execute Sales Activities
Conduct structured sales calls, secure prime POS positions, manage merchandising and stock levels, and champion digital engagement tools.
Lead Training & Development
Train retailers on compliance, responsible play, and best practices to ensure adherence to regulatory standards.
Reporting & Administration
Maintain accurate call records, complete store audits, manage ticket orders/returns, and resolve account queries.
Promote Products & Campaigns
Implement promotional activities, advise on new games and trends, and ensure prominent display of National Lottery products.
Collaborate Across Teams
Work closely with Sales Management, Finance, and Business Assurance on credit control, compliance investigations, and retailer issues.
Represent the Brand
Attend marketing events, agent conferences, and PR activities to support brand visibility and retailer engagement.

What we are looking for
Qualifications
• Ideally, a degree or diploma in a Sales, Customer Relationship or related field.

Relevant Experience
1 – 3 years’ experience within a retail sales environment.

Key Competencies
•Communication: Business Relationship Partner to have strong Communication ability, both internal and external
•Time Keeping: Business Relationship Partner to have a good Time record and be reliable
•Relationships: Business Relationship Partner to build and maintain strong relationships with Customers / Internal office Relationships
•Team Player: Business Relationship Partner have the ability to work as a Team member
•Results Driven: Business Relationship Partner to be motivated by trade results (KPI’s) and challenge when presented with Customer query / push back
•Organised: Business Relationship Partner to be organised with their Daily routine and well prepared in trade. Having all the relevant tools and Information to hand while in trade.
•Market Trends: Business Relationship Partner to be aware of their market surroundings and plan ahead for new opportunities

Why you will love working here
Work-life balance: Hybrid working model for applicable roles, Full range of leave entitlements, Career Breaks and Secondments
Physical Wellbeing: Discounted gym membership, Eyesite tests, Flu Vaccinations, Paid sick benefit, wellbeing initiatives
Financial Wellbeing: Competitive salary, Defined contribution pension, Income protection 1:1 financial advice.
Learning & Development: We promote a culture where you can continuously develop on a personal and professional basis. These include access to 24/7 resources such as: In-House Training Programme, Go1 Learning Content, Irish Management Institute, The Executive Institute

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Business Relationship Partner- Dublin

Benefits

Job Description