Marketing Director

The Marketing Director for Ireland owns marketing strategy and performance for the Ireland market. This role leads a campaign led marketing function across strategy, activation and operations, working with service line leaders to set growth priorities and tie all activity back to commercial outcomes.

The role connects Ireland into the wider EMEA model, matching global direction with local execution. It reports to the Head of EMEA Marketing and acts as the primary marketing partner to Ireland leadership.

The ideal candidate brings a track record of turning business priorities into campaigns that drive pipeline and revenue, with the instinct to challenge where needed and keep activity grounded in what the market actually needs.

In this role, you will:

Own the Ireland marketing and brand strategy, tied to regional growth priorities and accountable for pipeline contribution
Set priorities and investment focus based on commercial impact and growth opportunities
Build and run demand generation and lead nurture programmes that convert to qualified pipeline and revenue
Turn business priorities into integrated campaign plans that drive pipeline and market engagement
Run a campaign led model where activity is focused, integrated and delivers measurable outcomes
Shape the thought leadership and content agenda for Ireland, matched to service line priorities and market demand
Make sure events, sponsorship and partnership activity is tied to firm priorities and delivers commercial outcomes
Act as the primary marketing partner to Ireland leadership and service line leaders. Set growth priorities and provide challenge where needed
Work with EMEA and global marketing teams to deliver cross market campaigns and keep activity connected
Lead and develop the Ireland marketing team. Set clear direction and hold the team accountable for outcomes
Maintain brand consistency and positioning across all Ireland market activity, in line with the global brand platform
Set and manage KPIs across pipeline contribution, campaign performance and market impact
Track performance and adjust plans and investment to improve outcomes

Technical Skills and Qualifications

Bachelor’s degree required. Master’s in Marketing, Business or related field preferred
10+ years’ experience in a marketing leadership role with a focus on campaign and market activation
Track record of tailoring global strategies for local execution in complex or matrixed environments
Experience building and scaling demand generation programmes in B2B or professional services
Good brand instinct with experience turning brand strategy into market activation
Experience leading marketing across multiple international markets
Financially literate with experience managing significant marketing budgets and showing ROI
Track record of driving B2B pipeline and revenue growth through integrated campaigns
Comfortable working with senior commercial leaders. Good stakeholder management skills
Solid understanding of marketing operations, performance measurement and campaign planning
Hands on experience with marketing and sales technology including CRM and automation platforms
Able to work across time zones and cultures
Travel as needed

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We are Grant Thornton

Grant Thornton Ireland is rapidly approaching 3,000 people, in 9 offices across Ireland, Isle of Man, Gibraltar and Bermuda. With a presence in over 149 countries around the world and a global network of 73,000 people, we bring our clients the local knowledge, national expertise and global presence to help them succeed – wherever they’re located.

At GT, we work as trusted advisors, bringing local knowledge and national expertise, with a global presence, to help businesses succeed – wherever they are located. We make business more personal by investing in building relationships and empowering our clients to make the right decisions for their organisation now and for the future. Whether that is working with the public sector to build thriving communities, with regulators and financial institutions to build trust, or with a diverse range of businesses to help them achieve their goals, Grant Thornton Ireland work hard to support clients to act on the issues that matter.

At GT Ireland we don’t just predict your future, we build it.

A Career at GT

Looking for a more fulfilling role in professional services? One where fresh thinking, collaboration and diversity are valued? At Grant Thornton we do things differently.

What does this mean for you?

A career in a more inclusive working environment, a more collaborative work culture, a more supported, flexible working role, more possibilities to grow and more opportunities to help shape the future for your clients. We respect and value your experience. And we want you to bring your authentic self to work and be at your best. It is how it should be.

Grow with us

At Grant Thornton, we care about our people and work hard to make you feel valued. If you are looking to deepen and develop your skills, knowledge, and experience throughout your career, then that is what you will get, and more.

Our Benefits

Please follow this link for information on our generous benefits package.

Equity, diversity and inclusion
At Grant Thornton, we provide equitable opportunities for all our colleagues. We are a responsible, sustainable business where equity, diversity and inclusion (ED&I) is at the forefront of our workplace culture agenda, and today, we continue to build and develop on our existing ED&I structure and strategy to meet our workplace culture needs. People are at the heart of our business and teams built with varied individuals present diverse viewpoints, which need to be heard and valued.

We are all at our best when we are able to be ourselves and we view integrity and authenticity as integral values to bring to our day-to-day work-life at the firm. We are excited to see the personality and perspectives you will bring to our team because we know we will all benefit from them. Diversity of thought, background and experience enables better decision-making, improves the quality of our delivery, and helps us to meet the needs of our clients. Our firm is built on people and their ideas, so we want to hear all the new perspectives and fresh thinking you have to offer. You form the bedrock of our firm’s best-practice principles and we will champion you as leaders from day one.

Reward and benefits
Our reward and benefits are designed to create an environment where our people can flourish. We are committed to building a culture where our people have access to the necessary benefits to help promote a healthy lifestyle and thrive.

Recognition
We want to create a culture of recognition and celebrating success, by saying thank you to people who surpass our expectations and recognising the right values and behaviours. Our Shout Out recognition scheme is our way of highlighting and promoting achievements. Whether you simply want to say thank you, celebrate a special occasion or give an award for doing something exceptional, you can do all of this and more through the scheme.

Marketing Director

Job Description