About the role

We’re looking for a hands-on, systems-minded Senior GTM Operations Manager to build and scale the operating foundation for Rippling’s EMEA Sales Development organization.

In this role, you’ll partner closely with SDR and Sales leadership, regional marketers, Growth Operations, RevOps, Data, and Engineering. You’ll serve as a key connector between Marketing and Sales, helping both teams align on priorities, improve funnel handoffs, and execute regional programs smoothly.

You’ll turn business needs into scalable processes, reliable systems, actionable insights, and effective enablement. From improving workflows and reporting to strengthening tooling and applying AI and automation, your work will help EMEA teams generate pipeline efficiently and make faster, better decisions.

Most importantly, you’ll help build a GTM motion designed for EMEA. You’ll adapt global programs to reflect differences across countries, time zones, languages, buyer behaviors, data availability, and local sales and marketing motions. This is an opportunity to shape how Rippling scales pipeline generation across the region.

What you will do

Own GTM (SDR and Marketing) operations support for EMEA, serving as the primary operational partner to regional SDR and Sales leadership.
Serve as the primary operational partner to EMEA SDR leadership and regional Marketing teams, strengthening alignment and execution across Marketing and Sales.
Translate regional business needs into scalable workflows, systems improvements, reporting, and enablement.
Use AI and automation to reduce manual work, improve productivity, monitor operations, and surface actionable insights.
Adapt global SDR programs for EMEA, accounting for local markets, languages, time zones, data availability, and GTM motions.
Support marketing campaign execution in the region.
Manage and optimise SDR workflows across Salesforce, Outreach, LeanData, Nooks, enrichment tools, internal platforms, and reporting systems.
Facilitate and operationalise changes to lead routing, account prioritization, SLAs, sequencing standards, and performance-management processes.
Drive adoption of dashboards and reporting that provide visibility into activity, funnel conversion, pipeline generation, and regional market health.
Identify and resolve inefficiencies across the team’s processes, systems, tools, and ways of working.
Create clear documentation and enablement that help SDRs, managers, and marketers use systems and processes effectively.
Prioritise regional stakeholder needs while balancing immediate support with durable, scalable improvements.

What you will need

5+ years of experience in Sales Operations, Revenue Operations, Marketing Operations, SDR Operations, GTM Systems, or a similar operational role.
Experience supporting SDR organisations in a high-growth B2B environment.
Deep knowledge of B2B marketing operations and the relationship between Marketing and Sales.
Strong understanding of EMEA GTM operations, including how processes may need to vary across countries, languages, time zones, territories, market maturity, and sales motions.
Hands-on experience with Salesforce, Outreach, LeanData, SQL, and related GTM tools.
Strong analytical skills, with comfort using SQL, BI tools, dashboards, or large operational datasets to investigate problems and monitor performance.
Practical AI and automation fluency: you should be comfortable identifying where AI agents, low-code tools, prompts, workflows, or internal tooling can make SDR teams more efficient.
Strong stakeholder-management instincts, especially when balancing global consistency with regional nuance.
Clear communication style and the ability to translate between technical teams, operators, and frontline sales leaders.
High ownership, scrappiness, and bias for execution — you are comfortable operating outside a narrow job description when the business needs it.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

Senior GTM Operations Manager, EMEA

Job Description