Head of Growth

Hybrid | Full-time | United Kingdom, Estonia, Portugal, Poland, Finland, Ireland

Who we are

Katana is a remote-first SaaS company building powerful inventory and manufacturing software for 1,500+ businesses that make and sell physical products around the world.

We take a thoughtful, AI-first approach to how we work - not because it’s trendy, but because it frees us up. We use AI to eliminate repetitive tasks so our team can focus on what really matters: thinking creatively, experimenting boldly, and making meaningful impact every single day.

We’ve entered an exciting new phase of expansion as we grow into a larger market of modern small product businesses selling across multiple channels and locations. As these businesses become more operationally complex, so does our opportunity — and responsibility — to help them stay in control of their inventory. With this growth comes bigger opportunities, more complex challenges, and the chance to actively shape how we scale.

Our 100+ person team across 15+ countries is building what’s next - together.

And we're looking for people who are wired the same way - high agency, high curiosity, and restless about finding a better way.

Why this role matters

At Katana, we hire for impact.

As Head of Growth, you'll lead Katana's acquisition and pipeline generation efforts with clear accountability for scaling qualified demand efficiently. Your core mandate is to grow pipeline volume across paid and organic channels while improving CAC and payback. You'll own full-funnel marketing performance — from traffic to intent to pipeline to revenue — systematically identifying and reducing leakage at every stage.

This isn't a role for someone who manages channels in isolation. You'll need to think in systems - connecting paid, organic, product, and sales into compounding growth loops - and you'll need to move fast, experiment constantly, and reinvent how things work before the market forces you to.

You also understand that AI isn't just a productivity layer - it changes what a marketing team should look like, how it's structured, and what it focuses on. You'll bring the thinking and conviction to redesign how the function operates: which workflows get automated, which roles evolve, and where human judgment creates the most leverage.

This role blends strong performance marketing expertise with analytical discipline. You'll test, scale, and optimize acquisition channels, allocate budget with clear ROI expectations, and ensure marketing efforts directly translate into measurable pipeline outcomes. That includes overseeing paid acquisition, organic growth, inbound conversion, and demand generation initiatives, while building a structured experimentation engine that increases testing velocity and performance gains.

We've reached a stage where growth requires sharper focus and disciplined execution. You'll establish clear targets for traffic, conversion rates, CAC, and payback, and create accountability across the marketing function. You'll partner closely with Sales to improve pipeline quality and forecasting accuracy, and collaborate with Product to optimize trial-to-demo routing and activation.

This role is built for a performance-driven marketing leader who wants to scale a high-impact acquisition engine, lead a marketing team around growth outcomes, and ensure weekly execution compounds into predictable, efficient pipeline growth.

Your role at its core

As Head of Growth, you will:

Own pipeline generation and acquisition performance across paid and organic channels
Scale demand generation efficiently, increasing qualified pipeline while improving CAC and payback
Own full-funnel performance (traffic → intent → pipeline → revenue) and systematically reduce leakage
Establish clear targets and accountability for traffic, conversion rates, CAC, and payback
Optimize trial vs. demo routing and improve activation and conversion in partnership with Sales and Product
Partner closely with Sales to improve pipeline quality, qualification, and forecasting accuracy
Lead and develop the marketing function (demand generation, content, design, brand, PR), aligning all teams around growth outcomes
Own and allocate the growth budget, making disciplined, ROI-driven investment decisions across channels
Build a structured experimentation engine to increase testing velocity and drive measurable performance gains
Leverage AI and automation to increase marketing efficiency, output, and decision speed
Redesign how the marketing team operates in an AI-native way - identifying which workflows should be automated or agent-run, and shifting the team's focus toward higher-leverage creative and strategic work

Continuously scout and bring in frontier thinking - new channels, tools, agent workflows, and models - and move them from experiment to production fast

The impact you’ll drive

The bar here isn't activity. It's compounding outcomes.

A scalable and predictable acquisition engine

Leadership and board-level stakeholders can forecast pipeline generation and revenue contribution with confidence. CAC efficiency improves sustainably. Growth investments are intentional, measurable, and aligned with long-term profitability.

Strong cross-functional alignment across the funnel

Marketing, Sales, and Product operate with shared definitions and performance targets across acquisition and conversion stages. Funnel leakage decreases across marketing-owned and influenced stages, and trial-to-revenue performance improves through tighter operational alignment.

Strategic clarity in growth investments

Resource allocation decisions reflect long-term market positioning, competitive dynamics, and company objectives — not short-term activity metrics.
A growth function that gets better on its own - where experimentation is systematized, learnings are institutionalized, and the team compounds its own capability over time.

Your Impact Targets for the First Year

Increase qualified pipeline by ~20% within the first 3-6 months
Improve CAC efficiency across primary acquisition channels
Reduce funnel leakage and increase stage-to-stage conversion
Improve trial-to-revenue conversion rates
Establish predictable, data-driven acquisition forecasting
Build and run an agent layer that works seamlessly alongside the team - automating the repeatable, amplifying the human, and increasing growth velocity around the clock

You’ll be successful in this role if …

You have experience with:

Senior B2B SaaS marketing/growth leadership (around 10+ years)
Scaling pipeline in sales-assisted go-to-market motions
Paid acquisition and performance marketing
Funnel metrics, attribution, and unit economics
Leading and developing multi-disciplinary marketing teams (e.g., content, brand, design)
Staying hands-on in execution while building team capability and systems
Working effectively across functions, locations, and time zones - building strong alignment and momentum without relying on co-location
Operating with a foundational understanding of AI - not just as a tool, but as something that reshapes how marketing teams are built, what they own, and how work gets done. You've thought seriously about where humans add the most leverage and have rebuilt workflows, not just accelerated them.
Willingness to travel occasionally to Tallinn and Toronto, Canada

You think and operate like a systems architect - connecting paid, organic, product, and sales motions into compounding loops rather than managing them as separate channels. You see where the leverage points are across the full funnel, and you build for those.

You stay at the frontier proactively. You're continuously reinventing how growth gets done - testing new channels, adopting new tools, rethinking old assumptions - not because you're told to, but because standing still isn't in your nature.

You’ll have an extra edge if you

Have experience with complex SaaS or ERP-like products
Bring PLG exposure within sales-assisted environments
Have operated in growth-stage scale-ups (roughly €10–50M ARR)

What we offer

Market-aligned compensation package (base salary + bonus), aligned to role scope and impact
Employee Stock Option Program, so you share in the value you help build
Time off that’s genuinely encouraged: statutory annual leave aligned with local requirements, with a global minimum of 4 weeks, 3 paid health days annually, and your birthday off - because it should actually feel like a day off.
Fully paid 1-month sabbatical + 1000 EUR travel budget after every four years at Katana - time to reset, explore, or focus on personal growth
Home office stipend to help you create a setup that works for you
Health & wellness stipend
Modern tools and tech, including AI-enabled tools that help you work smarter and stay focused on high-impact work

Ready to apply?

If you’re excited by the idea of making impact through solving real problems - not just filling a role - we’d love to hear from you.

Head of Growth

Benefits

Job Description