Role Overview:

We are seeking a dynamic and results-driven Marketing Manager to lead our brand and marketing strategy for both B2C and B2B audiences. The role involves developing and executing comprehensive 360-degree marketing campaigns, enhancing brand presence, and driving high-performance sales strategies for private sale developments.

Key Responsibilities:

Brand & Marketing Strategy

Develop and implement comprehensive marketing strategies to elevate brand awareness and position D/RES as a market leader.
Collaborate with the D/RES Creative team and external agencies to design, develop, and execute campaigns for Private Sale New Homes Developments.
Ensure all campaigns are positioned effectively to achieve high-performance sales outcomes.
Lead initiatives to enhance brand presence and foster long-term brand loyalty.
Manage digital and offline marketing campaigns that communicate our brand values and project narratives.
Oversee activity across the entire marketing mix for B2C and B2B audiences.

Stakeholder Engagement & Coordination

Collaborate with project teams, sustainability experts, and other departments to ensure marketing initiatives are informed by the latest developments.
Act as a liaison to ensure accurate and relevant information is communicated through marketing efforts.
Manage development- and community-specific events and PR initiatives as required.

Performance Monitoring & Analysis

Track and analyse campaign performance, adjusting strategies to achieve targeted growth metrics.

Budget & Supplier Management

Manage the marketing budget to deliver effective and cost-efficient campaigns.
Drive cost efficiencies with suppliers.
Oversee relationships with external agencies, media partners, and vendors.
Provide monthly reports to Senior Management on budgets, leads, and campaign effectiveness.
Prepare launch strategies for sales releases and manage marketing budget reconciliation and invoices.

Qualifications & Experience

Minimum 7 years’ experience, preferably in Real Estate or Construction marketing.
Strong attention to detail and ability to prioritise, multitask, and troubleshoot.
Highly organised, innovative, and creative.
Results-oriented, able to work independently and collaboratively.
Strong team player with excellent time management skills.

Marketing Manager

Job Description